The fundamentals and practice of marketing

The fundamentals and practice of marketing

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Bibliographic Details
Main Author: Wilmshurst, John
Corporate Authors: Institute of Marketing, CAM Foundation
Format: Unknown
Published: London Butterworth-Heinemann 1991
Edition:2nd ed
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Published on behalf of the Institute of Marketing and the CAM Foundation"
Physical Description:vii, 239 p. ill. 24 cm
Bibliography:Includes bibliographies and index
ISBN:0750604336

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