Successful advertising research methods

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Bibliographic Details
Main Author: Haskins, Jack B. 1922-
Other Authors: Kendrick, Alice
Format: Unknown
Published: Lincolnwood, Ill. NTC Business Books 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-68268
020 # # |a 0844231894 
090 # # |a HF5814  |b .H38 1993 
100 # # |a Haskins, Jack B.  |c 1922- 
245 # # |a Successful advertising research methods  |c Jack Haskins & Alice Kendrick 
260 # # |a Lincolnwood, Ill.  |b NTC Business Books  |c 1993 
300 # # |a 453 p.  |b ill.  |c 24 cm 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Advertising  |x Research 
700 # # |a Kendrick, Alice 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=68268 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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