Successful advertising research methods
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| Format: | Book |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1993
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index. |
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| Physical Description: | 453 p. ill. 24 cm |
| ISBN: | 0844231894 |
Advertising research theory and practice