Media planning workbook with discussions and problems

Saved in:

Bibliographic Details
Main Author:	Sissors, Jack Zanville 1919-
Other Authors:	Goodrich, William B
Format:	Book
Published:	Lincolnwood, I11 NTC Bisiness Books printing 1988
Edition:	2nd ed
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-67769
020	#	#	\|a 0872510298
090	0	0	\|a HF5826.5 \|b .S58 1988
100	1	#	\|a Sissors, Jack Zanville \|c 1919-
245	1	1	\|a Media planning workbook \|b with discussions and problems \|c Jack Z. Sissors, William B. Goodrich
250	#	#	\|a 2nd ed
260	#	#	\|a Lincolnwood, I11 \|b NTC Bisiness Books \|c printing 1988
300	#	#	\|a xix, 188 p. \|c 28 cm
650	#	0	\|a Advertising media planning
700	1	#	\|a Goodrich, William B
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67769
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##c003.5.1\|\|