Advertising and promotion management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
McGraw-Hill
1987
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| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 647 p. ill. 25 cm |
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| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0070539073 |
Advertising communications & promotion management