Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
Glenview, Ill.
Scott, Foresman/Little, Brown Higher Education
1990
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| Edition: | 3rd ed |
| Series: | Scott, Foresman series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-67647 | ||
| 020 | # | # | |a 0673385655 |
| 090 | # | # | |a HF5415 |b .K5227 1990 |
| 100 | # | # | |a Kinnear, Thomas C. |c 1943- |
| 245 | # | # | |a Principles of marketing |c Thomas C. Kinnear, Kenneth L. Bernhardt |
| 250 | # | # | |a 3rd ed |
| 260 | # | # | |a Glenview, Ill. |b Scott, Foresman/Little, Brown Higher Education |c 1990 |
| 300 | # | # | |a 765, 36, 18 p. |b col. ill. |c 26 cm.+ |e 1 computer diskette (51/4 in |
| 490 | # | # | |a Scott, Foresman series in marketing |
| 504 | # | # | |a Includes bibliographical references. |
| 650 | # | 0 | |a Marketing |
| 700 | # | # | |a Bernhardt, Kenneth L. |y joint author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67647 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Principles of marketing