Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Glenview, Ill.
Scott, Foresman/Little, Brown Higher Education
1990
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| Edition: | 3rd ed |
| Series: | Scott, Foresman series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 765, 36, 18 p. col. ill. 26 cm.+ 1 computer diskette (51/4 in |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0673385655 |
Principles of marketing