Fundamentals of marketing
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Main Author: | Stanton, William J |
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Other Authors: | Walker, Bruce J, Etzel, Michael J. |
Format: | Book |
Published: |
New York
McGraw-Hill
1991
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Edition: | 9th ed |
Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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