Fundamentals of marketing

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Bibliographic Details
Main Author: Stanton, William J
Other Authors: Walker, Bruce J, Etzel, Michael J.
Format: Book
Published: New York McGraw-Hill 1991
Edition:9th ed
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 # # |a HF5415  |b .S745 1991 
100 # # |a Stanton, William J 
245 # # |a Fundamentals of marketing  |c William J. Stanton, Michael J. Etzel, Bruce J. Walker 
250 # # |a 9th ed 
260 # # |a New York  |b McGraw-Hill  |c 1991 
300 # # |a xxxiii, 668 p.  |b col. ill.  |c 26 cm 
490 # # |a McGraw-Hill series in marketing 
504 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing 
700 # # |a Walker, Bruce J 
700 # # |a Etzel, Michael J.  |y joint author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67632 
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