Fundamentals of marketing
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Published: |
New York
McGraw-Hill
1991
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Edition: | 9th ed |
Series: | McGraw-Hill series in marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-67632 | ||
020 | # | # | |a 0070609527 |
090 | # | # | |a HF5415 |b .S745 1991 |
100 | # | # | |a Stanton, William J |
245 | # | # | |a Fundamentals of marketing |c William J. Stanton, Michael J. Etzel, Bruce J. Walker |
250 | # | # | |a 9th ed |
260 | # | # | |a New York |b McGraw-Hill |c 1991 |
300 | # | # | |a xxxiii, 668 p. |b col. ill. |c 26 cm |
490 | # | # | |a McGraw-Hill series in marketing |
504 | # | # | |a Includes bibliographical references and index. |
650 | # | 0 | |a Marketing |
700 | # | # | |a Walker, Bruce J |
700 | # | # | |a Etzel, Michael J. |y joint author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67632 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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