Fundamentals of marketing

Saved in:

Bibliographic Details
Main Author:	Stanton, William J
Other Authors:	Walker, Bruce J, Etzel, Michael J.
Format:	Unknown
Published:	New York McGraw-Hill 1991
Edition:	9th ed
Series:	McGraw-Hill series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-67632
020	#	#	\|a 0070609527
090	#	#	\|a HF5415 \|b .S745 1991
100	#	#	\|a Stanton, William J
245	#	#	\|a Fundamentals of marketing \|c William J. Stanton, Michael J. Etzel, Bruce J. Walker
250	#	#	\|a 9th ed
260	#	#	\|a New York \|b McGraw-Hill \|c 1991
300	#	#	\|a xxxiii, 668 p. \|b col. ill. \|c 26 cm
490	#	#	\|a McGraw-Hill series in marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing
700	#	#	\|a Walker, Bruce J
700	#	#	\|a Etzel, Michael J. \|y joint author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67632
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00100##a0011.2.2\|\|00245##a002.3.2\|\|00245##c002.3.2\|\|00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00490##a002.12.2\|\|00700##a0011.2.2\|\|01700##a0011.2.2\|\|