Fundamentals of marketing

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Bibliographic Details
Main Author: Stanton, William J
Other Authors: Walker, Bruce J, Etzel, Michael J.
Format: Book
Published: New York McGraw-Hill 1991
Edition:9th ed
Series:McGraw-Hill series in marketing
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxiii, 668 p. col. ill. 26 cm
Bibliography:Includes bibliographical references and index.
ISBN:0070609527