Test bank Marketing principles & strategy
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| Format: | Unknown |
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Chicago
Dryden Press
1990
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Instructional purposes by users of "Marketing principles and strategy by Henry Assael". |
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| Physical Description: | 389 p. 28 cm |
| ISBN: | 0030166276 |
Test bank to accompany marketing management strategies and programs 
Simulated Test Marketing Technology for Launching Successful New Products