Exploring marketing research

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Bibliographic Details
Main Author: Zikmund, William G
Format: Book
Published: Chicago Dryden Press 1991
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 834 p. ill. (some col.) 26 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0030515629