Advertising its role in modern marketing
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| Other Authors: | |
|---|---|
| Format: | Unknown |
| Published: |
Chicago
Dryden Press
1990
|
| Edition: | 7th ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-67596 | ||
| 020 | # | # | |a 0030307481 |
| 090 | # | # | |a HF5823 |b .D78 1990 |
| 245 | # | # | |a Advertising |b its role in modern marketing |c S. Watson Dunn ... [et al.] |
| 250 | # | # | |a 7th ed |
| 260 | # | # | |a Chicago |b Dryden Press |c 1990 |
| 300 | # | # | |a xxxi, 605 p. |b ill. (some col.) |c 26 cm |
| 490 | # | # | |a The Dryden Press series in marketing |
| 500 | # | # | |a Sixth ed. by S. Watson Dunn and Arnold M. Barban. |
| 504 | # | # | |a Includes bibliographies and index. |
| 650 | # | 0 | |a Advertising |
| 700 | # | # | |a Dunn, S. Watson |q (Samuel Watsond1918- |
| 700 | # | # | |a Dunn, S. Watson |q (Samuel Watsond1918- |t Advertising |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67596 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
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Advertising its role in modern marketing