Advertising its role in modern marketing
Saved in:
| Other Authors: | |
|---|---|
| Format: | Unknown |
| Published: |
Chicago
Dryden Press
1990
|
| Edition: | 7th ed |
| Series: | The Dryden Press series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Item Description: | Sixth ed. by S. Watson Dunn and Arnold M. Barban. |
|---|---|
| Physical Description: | xxxi, 605 p. ill. (some col.) 26 cm |
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0030307481 |
Advertising its role in modern marketing