International marketing

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Bibliographic Details
Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Format: Unknown
Published: Chicago Dryden Press 1990
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes indexes.
Physical Description:xxviii, 846 p. ill. 25 cm
Bibliography:Includes bibliographical references.
ISBN:0030322391