Advertising media planning

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Bibliographic Details
Main Author:	Sissors, Jack Zanville 1919-
Other Authors:	Bumba, Lincoln
Format:	Book
Published:	Linwood, Ill. NTC Business Books 1989 (1991 printing)
Edition:	3rd.ed
Subjects:	Advertising media planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5826.5 \|b .S57 1989
100	1	#	\|a Sissors, Jack Zanville \|d 1919-
245	1	0	\|a Advertising media planning \|c Jack Z. Sissors, Lincoln Bumba
250	#	#	\|a 3rd.ed
260	#	#	\|a Linwood, Ill. \|b NTC Business Books \|c 1989 (1991 printing)
300	#	#	\|a xi, 461 p. \|c 24 cm
500	#	#	\|a Includes index.
650	#	0	\|a Advertising media planning
700	1	#	\|a Bumba, Lincoln
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67525
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