Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Andreasen, Alan R. 1934-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1991
Edition:	4th ed
Subjects:	Nonprofit organizations > Marketing
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .K6312 1991
100	1	#	\|a Kotler, Philip
245	1	0	\|a Strategic marketing for nonprofit organizations \|c Philip Kotler, Alan R. Andreasen
250	#	#	\|a 4th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1991
300	#	#	\|a xi, 644 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Nonprofit organizations \|x Marketing
700	1	#	\|a Andreasen, Alan R. \|d 1934-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67520
964	#	#	\|c BOK \|d 01
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