Strategic marketing for nonprofit organizations

Strategic marketing for nonprofit organizations

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Andreasen, Alan R. 1934-
Format: Unknown
Published: Englewood Cliffs, N.J. Prentice Hall 1991
Edition:4th ed
Subjects:
Nonprofit organizations > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi, 644 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0138519323

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