Competitive marketing strategy

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Bibliographic Details
Main Author:	Czepiel, John A
Format:	Book
Published:	Englewood Cliffs, NJ Prentice Hall 1992
Series:	The Prentice-Hall series in marketing
Subjects:	Technological innovations Competition Marketing > Management Strategic planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0131597248
090	#	#	\|a HF5415.13 \|b .C94 1992
100	#	#	\|a Czepiel, John A
245	#	#	\|a Competitive marketing strategy \|c John A. Czepiel
260	#	#	\|a Englewood Cliffs, NJ \|b Prentice Hall \|c 1992
300	#	#	\|a xvii, 491 p. \|b ill. \|c 25 cm
490	#	#	\|a The Prentice-Hall series in marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Technological innovations
650	#	0	\|a Competition
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67517
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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