Competitive marketing strategy

Competitive marketing strategy

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Bibliographic Details
Main Author: Czepiel, John A
Format: Book
Published: Englewood Cliffs, NJ Prentice Hall 1992
Series:The Prentice-Hall series in marketing
Subjects:
Technological innovations
Competition
Marketing > Management
Strategic planning
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 491 p. ill. 25 cm
Bibliography:Includes bibliographical references and index.
ISBN:0131597248

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