Creative advertising theory and practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1991
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | viii, 438 p. ill. 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0131899112 |
Creative advertising theory and practice