Strategic marketing problems cases and comments

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Bibliographic Details
Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.
Format:	Unknown
Published:	Boston Allyn and Bacon 1990
Edition:	5th ed.
Subjects:	Marketing > Case studies > Decision making Marketing > Case studies > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0205124127 (pbk.)
090	0	0	\|a HF5415.135 \|b .K47 1990
100	1	#	\|a Kerin, Roger A.
245	1	0	\|a Strategic marketing problems \|b cases and comments \|c Roger A. Kerin, Robert A. Peterson
250	#	#	\|a 5th ed.
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1990
300	#	#	\|a xiii, 732 p. \|b ill. \|c 25 cm.
504	#	#	\|a Includes bibliographies
650	#	0	\|a Marketing \|v Case studies \|x Decision making
650	#	0	\|a Marketing \|v Case studies \|x Management
700	1	#	\|a Peterson, Robert A.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67472
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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