Strategic marketing problems cases and comments

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Unknown
Published: Boston Allyn and Bacon 1990
Edition:5th ed.
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 732 p. ill. 25 cm.
Bibliography:Includes bibliographies
ISBN:0205124127 (pbk.)