Strategic marketing problems cases and comments
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Allyn and Bacon
1990
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| Edition: | 5th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 732 p. ill. 25 cm. |
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| Bibliography: | Includes bibliographies |
| ISBN: | 0205124127 (pbk.) |
Strategic marketing problems cases and comments