Marketing classics a selection of influential articles

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Bibliographic Details
Other Authors:	Enis, Ben M, Cox, Keith Kohn
Format:	Book
Published:	Boston Allyn and Bacon 1991
Edition:	7th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0205129242
090	0	0	\|a HF5415 \|b .M29748 1991
245	1	1	\|a Marketing classics \|b a selection of influential articles \|c [compiled by] Ben M. Enis, Keith K. Cox
250	#	#	\|a 7th ed
260	#	#	\|a Boston \|b Allyn and Bacon \|c 1991
300	#	#	\|a xii, 578 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
700	1	#	\|a Enis, Ben M
700	#	#	\|a Cox, Keith Kohn
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67470
964	#	#	\|c BOK \|d 01
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