Marketing classics a selection of influential articles

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Bibliographic Details
Other Authors: Enis, Ben M, Cox, Keith Kohn
Format: Book
Published: Boston Allyn and Bacon 1991
Edition:7th ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 578 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0205129242