Why SMART COMPANIES do dumb things lessons learned from innovation blunders : avoiding eight common mistakes in new product development

Why SMART COMPANIES do dumb things lessons learned from innovation blunders : avoiding eight common mistakes in new product development

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Bibliographic Details
Main Author:	Hodock, Calvin L.
Format:	Book
Published:	New York Prometheus Books 2007
Subjects:	New Products
Online Access:	Click Here to View Status and Holdings.
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