Why SMART COMPANIES do dumb things lessons learned from innovation blunders : avoiding eight common mistakes in new product development

Saved in:

Bibliographic Details
Main Author:	Hodock, Calvin L.
Format:	Unknown
Published:	New York Prometheus Books 2007
Subjects:	New Products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-674603
020	0	0	\|a 9781591025689 \|q alk. paper
040	0	0	\|a DLC \|d UiTM \|e rda
090	0	0	\|a HF5415.153 \|b .H62 2007
100	1	0	\|a Hodock, Calvin L.
245	1	0	\|a Why SMART COMPANIES do dumb things \|b lessons learned from innovation blunders : avoiding eight common mistakes in new product development \|c Calvin L. Hodock
264	#	1	\|a New York \|b Prometheus Books \|c 2007
264	#	#	\|c © 2007
300	0	0	\|a 357 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	0	0	\|a Includes index
650	#	0	\|a New Products
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=674603
998	#	#	\|a 00264#1a002.8.2\|\|00264#1b002.8.4\|\|