Sales promotion management

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Bibliographic Details
Main Author:	Quelch, John A
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1989
Series:	The Prentice Hall series in marketing
Subjects:	Sales management > Case studies Sales promotion > Case studies
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-67151
020	#	#	\|a 0137881185
090	0	0	\|a HF5438.5 \|b .Q45 1989
100	#	#	\|a Quelch, John A
245	1	0	\|a Sales promotion management \|c John A. Quelch
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1989
300	#	#	\|a xi, 350 p. \|b ill. \|c 24 cm
490	#	#	\|a The Prentice Hall series in marketing
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Sales management \|v Case studies
650	#	0	\|a Sales promotion \|x Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=67151
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam