Advertising planning, implementation, & control

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Bibliographic Details
Main Author:	Nylen, David W
Format:	Book
Published:	Cincinnati, Ohio College Division, South-Western Pub. 1993
Edition:	4th ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-66977
020	#	#	\|a 0538809183
090	0	0	\|a HF5823 \|b .N84 1993
100	1	#	\|a Nylen, David W
245	1	1	\|a Advertising \|b planning, implementation, & control \|c David W. Nylen
250	#	#	\|a 4th ed
260	#	#	\|a Cincinnati, Ohio \|b College Division, South-Western Pub. \|c 1993
300	#	#	\|a xiii, 754 p. \|b ill. (some col.) \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66977
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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