Advertising planning, implementation, & control

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Bibliographic Details
Main Author: Nylen, David W
Format: Unknown
Published: Cincinnati, Ohio College Division, South-Western Pub. 1993
Edition:4th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 754 p. ill. (some col.) 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:0538809183