Advertising planning, implementation, & control
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| Main Author: | |
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| Format: | Book |
| Published: |
Cincinnati, Ohio
College Division, South-Western Pub.
1993
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 754 p. ill. (some col.) 24 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0538809183 |
Advertising planning, implementation & control