Principles of marketing

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Bibliographic Details
Main Author:	Lamb, Charles W
Other Authors:	McDaniel, Carl, Hair, Joseph F
Format:	Book
Published:	Cincinnati, Ohio College Division, South-Western Pub. Co. 1992
Subjects:	Marketing > Management Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0538813687
090	0	0	\|a HF5415 \|b .L2624 1992
100	1	#	\|a Lamb, Charles W
245	1	1	\|a Principles of marketing \|c Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
260	#	#	\|a Cincinnati, Ohio \|b College Division, South-Western Pub. Co. \|c 1992
300	#	#	\|a 1 v. (various pagings) \|b ill. (some col.) \|c 27 cm
504	#	#	\|a Includes bibliographical references and indexes.
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing
700	1	#	\|a McDaniel, Carl
700	#	#	\|a Hair, Joseph F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66973
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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