Principles of marketing

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Bibliographic Details
Main Author: Lamb, Charles W
Other Authors: McDaniel, Carl, Hair, Joseph F
Format: Book
Published: Cincinnati, Ohio College Division, South-Western Pub. Co. 1992
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Description
Physical Description:1 v. (various pagings) ill. (some col.) 27 cm
Bibliography:Includes bibliographical references and indexes.
ISBN:0538813687