International Marketing

International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for prod...

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Bibliographic Details
Main Author: Joshi, Rakesh Mohan (Author)
Format: Book
Language:English
Published: New York Oxford University Press 2005
©2005
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International marketing by Joshi, Rakesh Mohan

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International marketing by Joshi, Rakesh Mohan

Published 2005
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