International Marketing
International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for prod...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2005
©2005 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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International marketing