International Marketing

International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for prod...

Full description

Saved in:
Bibliographic Details
Main Author: Joshi, Rakesh Mohan (Author)
Format: Book
Language:English
Published: New York Oxford University Press 2005
©2005
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items