International Marketing
International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for prod...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Oxford University Press
2005
©2005 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-669690 | ||
| 005 | 20183916944 | ||
| 008 | 190621s2005 NYU a## ##001 #deng#D | ||
| 020 | 0 | 0 | |a 9780195671230 |q paperback |
| 020 | 0 | 0 | |a 0195671236 |q paperback |
| 040 | 0 | 0 | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .J66 2005 |
| 100 | 1 | 0 | |a Joshi, Rakesh Mohan |e author |
| 245 | 1 | 0 | |a International Marketing |c RAKESH MOHAN JOSHI |
| 264 | # | 1 | |a New York |b Oxford University Press |c 2005 |
| 264 | # | 1 | |c ©2005 |
| 300 | 0 | 0 | |a xiii, 750 pages |b illustrations |c 24 cm |e 1 CD-ROM (4 3/4 in.) |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 520 | # | # | |a International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context. |
| 650 | # | 0 | |a International Trade |
| 650 | # | 0 | |a Export Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=669690 |
International marketing