International Marketing

International Marketing

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International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for prod...

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Bibliographic Details
Main Author: Joshi, Rakesh Mohan (Author)
Format: Book
Language:English
Published: New York Oxford University Press 2005
©2005
Subjects:
International Trade
Export Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
Physical Description:xiii, 750 pages illustrations 24 cm 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and index
ISBN:9780195671230
0195671236

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