The new marketing research systems how to use strategic database information for better marketing decisions

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Bibliographic Details
Main Author:	Curry, David J. 1944-
Format:	Book
Published:	New York Wiley 1993
Subjects:	Marketing research > Statistical methods > Data processing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471530581
090	0	0	\|a HF5415.2 \|b .C87 1993
100	1	#	\|a Curry, David J. \|d 1944-
245	1	1	\|a The new marketing research systems \|b how to use strategic database information for better marketing decisions \|c David J. Curry
260	#	#	\|a New York \|b Wiley \|c 1993
300	#	#	\|a xxvii, 397 p. \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Marketing research \|x Statistical methods \|x Data processing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66937
964	#	#	\|c BOK \|d 01
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