Managerial Economics

• Main Authors: Petersen, H. Craig (Author), Lewis, W. Cris (Author)
• Format: Book Chapter
• Language: English
• Published: Petaling Jaya, Selangor Pearson Malaysia Sdn. Bhd. 2008
• Edition: Fourth Edition
• Subjects: Managerial Economics
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index
• Physical Description: xvi, 672 pages colour illustration 24 cm
• ISBN: 9789833927647

Managerial Economic, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Painstaking actions have been taken to ensure the accuracy, currency, and relevancy of the new edition. Professors Petersen and Lewis provide students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the principles to analyse decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles.