Consumer market research handbook

Consumer market research handbook

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Bibliographic Details
Other Authors: Worcester, Robert M, Downham, John
Format: Unknown
Published: London McGraw-Hill Book Company. 1986
Edition:3rd rev. and enl. ed
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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MARC

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020 # # |a 0077070755 
090 0 0 |a HF5415.2  |b .C62 1986 
245 1 1 |a Consumer market research handbook  |c editors, Robert M. Worcester, John Downham 
250 # # |a 3rd rev. and enl. ed 
260 # # |a London  |b McGraw-Hill Book Company.  |c 1986 
300 # # |a ix, 840 p.  |b ill.  |c 25 cm 
500 # # |a Includes index. 
504 # # |a Bibliography: p. 773-801. 
650 # 0 |a Marketing research 
700 1 # |a Worcester, Robert M 
700 # # |a Downham, John 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66740 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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