Managing services marketing text and readings

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Bibliographic Details
Main Author:	Bateson, John E. G
Format:	Book
Published:	Fort Worth Dryden Press 1992
Edition:	2nd ed
Subjects:	Service industries > Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0030973902
090	#	#	\|a HD9980.5 \|b .B38 1992
100	#	#	\|a Bateson, John E. G
245	#	#	\|a Managing services marketing \|b text and readings \|c John E.G. Bateson
250	#	#	\|a 2nd ed
260	#	#	\|a Fort Worth \|b Dryden Press \|c 1992
300	#	#	\|a xiv, 594 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Service industries \|x Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66245
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam