Contemporary marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Fort Worth, TX
Dryden Press
1992
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxvii, 683, [49] p. col. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0030753643 |
Contemporary marketing