Strategic Management Competitiveness and Globalization : concepts and cases
This text explains how firms achieve strategic competitiveness, emphasising integration of resources and capabilities to obtain a sustained competitive advantage. The text integrates the resource-based view of the firm with the more traditional model.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
United States
Thomson South-Western
2003
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| Edition: | Fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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strategic management competitiveness & globalisation