Marketing Management The Millennium Edition
Whenthe first edition of Marketing Managment was written 1967, marketing was a simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major d...
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | International Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing management