Marketing Management The Millennium Edition
Whenthe first edition of Marketing Managment was written 1967, marketing was a simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major d...
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| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
|
| Edition: | International Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-661914 | ||
| 005 | 201805103525 | ||
| 008 | 190129t2000 -US a## ##001 ENG#D | ||
| 020 | 0 | 0 | |a 0130156841 |q paperback |
| 040 | # | # | |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .K68 2000 |
| 100 | 1 | 0 | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing Management |b The Millennium Edition |c Philip Kotler |
| 250 | 0 | 0 | |a International Edition |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | 0 | 0 | |a xxxii, 718 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Whenthe first edition of Marketing Managment was written 1967, marketing was a simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major department stores, regional supermarket food chains, and a very large number of mom-and-op stores. Most marketing thinking focused on making the sale. |
| 650 | # | 0 | |a Marketing |x Management |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=661914 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00520##a007.2||00520##b007.2|| |
Marketing management 
Marketing management 
Marketing Management