Marketing Management The Millennium Edition
Whenthe first edition of Marketing Managment was written 1967, marketing was a simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major d...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | International Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Whenthe first edition of Marketing Managment was written 1967, marketing was a simpler subject. Consumer marketing largely operated on mass marketing principles, and business marketing primarily concerned itself with how to build the best sales force. The retail landscape was populated with major department stores, regional supermarket food chains, and a very large number of mom-and-op stores. Most marketing thinking focused on making the sale. |
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| Physical Description: | xxxii, 718 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130156841 |
Marketing management 
Marketing management 
Marketing Management