Cases in marketing orientation, analysis, and problems
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Macmillan Pub. Co.
1991
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| Edition: | 5th ed |
| Series: | Macmillan series in college marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 421 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references |
| ISBN: | 0023471352 |
Cases in marketing--orientation, analysis, and problems