Marketing decisions for new and mature products

Saved in:

Bibliographic Details
Main Author:	Hisrich, Robert D
Other Authors:	Peters, Michael P
Format:	Book
Published:	New York Macmillan 1991
Edition:	2nd ed
Series:	Macmillan series in college marketing
Subjects:	New products Product management
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-66020
020	#	#	\|a 0029465516
090	0	0	\|a HF5415 \|b .H5436 1991
100	1	#	\|a Hisrich, Robert D
245	1	1	\|a Marketing decisions for new and mature products \|c Robert D. Hisrich, Michael P. Peters
250	#	#	\|a 2nd ed
260	#	#	\|a New York \|b Macmillan \|c 1991
300	#	#	\|a xiv, 516 p. \|b ill. \|c 25 cm
490	1	#	\|a Macmillan series in college marketing
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a New products
650	#	0	\|a Product management
700	1	#	\|a Peters, Michael P
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=66020
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|