Marketing decisions for new and mature products
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
Macmillan
1991
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| Edition: | 2nd ed |
| Series: | Macmillan series in college marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 516 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0029465516 |
Marketing decisions for new and mature products planning, development, and control