Marketing financial products & services a handbook of consumer and institutional marketing strategies and critical issues

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Bibliographic Details
Other Authors:	Kerns, Stephen
Format:	Book
Published:	Chicago,I11. Tokyo Probus/Toppan 1992
Subjects:	Financial institutions > Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 091725385X
090	0	0	\|a HG181 \|b .M295 1992
245	1	1	\|a Marketing financial products & services \|b a handbook of consumer and institutional marketing strategies and critical issues \|c Stephen Kerns, editor
260	#	#	\|a Chicago,I11. \|a Tokyo \|b Probus/Toppan \|c 1992
300	#	#	\|a xi, 338 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index.
650	#	0	\|a Financial institutions \|x Marketing \|z United States
700	1	#	\|a Kerns, Stephen
740	1	#	\|a Marketing financial products and services
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=65856
964	#	#	\|c BOK \|d 01
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